Is Buying Links Dying, or Dead?
If you want to increase your rankings by building links, focus on how human being work rather than search engines. Such is the advice included in a post on building link popularity on Google's webmaster blog where the author, Stefanie (a Google employee), goes so far as to call the practice of buying links a "risky and short-term option."
Although Stefanie admits that link buying has worked in the past, the point is that Google is working to make sure it doesn't work in the future. "...undermining the PageRank algorithm is likely to result in the loss of the ability of link-selling sites to pass on reputation via links to other sites."
I think the point here is that anything that focuses on search engines rather than human beings is considered spam by the search engines and ultimately Google will refine their algorithm to weed it out. Link buying will most likely follow the path of meta tags filled with 80 keywords or white text on a white background unless it becomes more sophisticated to the point where a human being can't discern a purchased link from a legitimate link.
While there's no doubt that links gained naturally are best, a legitimate question is whether buying links is dead, or just beginning to die.
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This will definetly affect sites that sell and buy links. But to Google's defense they are doing everything that they can in order to porvide the end user the best possible experience. So should we, webmasters, do the same. Great post!
Posted by: Vlad at December 26, 2006 11:18 AM
