Who Are You Marketing to Anyway?

12 Nov 2007 at 13:48 by Joshua J. Steimle

It's funny how you can have a thought and then see it enacted in the larger world. The last few months I've been thinking about how the majority of SEO sites seem to market themselves towards other SEO professionals, rather than people buying SEO services, and I don't know about you, but if I have to put my limited time somewhere, I'm going to invest it in picking up new customers rather than new friends, although if I can do both, so much the better.

So I generally write content for my potential customers rather than other people in the SEO industry. Part of that is because, as I said, I'm more interested in developing customer relationships as opposed to relationships with other SEO types, but it's also because it's easier. I mean, I have to come up with something really good to impress somebody in the SEO community, but impressing customers takes a lot less effort. Seriously.

But recently everyone seems to be changing course. SEOmoz has been updating their beginner guide and I've been seeing a number of other blog posts being made that specifically target those who are just getting started with search engine optimization and probably aren't intending to become SEO experts, but rather just do some SEO for their own one-off project or their current employer.

Then again, maybe it's just me noticing what's been there all along. Got any SEO resources for beginners? Post 'em.

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