While there are many authoritative sources out there for content related to search engine optimization, SEOmoz is something of an authority of authorities. A few months ago they started offering what they call "Premium Content" for $50 per month. Even though I had found SEOmoz to be a valuable resource in the past, I resisted signing up.
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Microsoft has a beta version of their Webmaster Tools up at http://webmaster.live.com. It gives you various bits of information and tools, the most awaited of which is the ability to upload and manage XML sitemap files as we've already been able to do for some time with Yahoo! Site Explorer and Google Webmaster Central.
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I don't have a specific recommendation for you. What I do have is a list of features you should look for if you're planning on building an ecommerce site that will depend on search engine optimization to attract customers and drive revenue.
Lest we cause any confusion, I am using the term "shopping cart" to refer to any of the software that is used for cataloging, organizing, or otherwise displaying products on an ecommerce site, in addition to the pages involved in the checkout process.
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The "bounce rate", according to Google Analytics, is "the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy."
The question that needs to be asked is not what's the average bounce rate across all websites, or even all websites in my industry, but what's the bounce rate for my website, is it good or bad, and what, if anything, should I do about it?
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Sure, the Overture Inventory Tool or Overture Keyword Selector was great, relatively speaking, and free, but the thing never worked that well, and occasionally, as in lately, doesn't work at all. Enter the Google Keyword Tool. As far as free SEO tools go, this is one of my favorites.
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That's the question asked by Loren Baker over at Search Engine Journal.
I think the answer is "Parts of it, yes, parts of it, no."
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I am sure anyone involved with SEO has either bought text links or has at least considered doing it before. There are many methods of buying links online and some methods are more safe than others. Find out how to buy links safely and which methods to stay away from.
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Managing a website with several outgoing links can be a daunting task. Also, do dead links affect SEO? Find answers here.
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AOL recently released a database of AOL users searches and results of keyword searches. A few out there have made some tools you can use to mine the data to see what people were searching for.
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Do you want to do SEO yourself but need some help? MWI can give you customized & affordable SEO reports for your website on a monthly basis to guide you in the right direction while saving you a ton of money compared to a typical full-service SEO package.
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Do you ever wonder what Google or Yahoo see on your website? This is a simple tool will help you find the answer.
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Google sitemaps can help with SEO efforts as well as give you some insight as to how Google views your website.
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Ever wonder what people are searching for on the internet? Here is one tool that can help you find out.
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Need suggestions for keywords and you wish you knew what people were searching for? Yes, to anyone who's involved with SEO this is very basic, but for those starting out this is still a helpful tool.
Simply go over to http://inventory.overture.com and type in a keyword. It will give you a list of keyword combinations that include your keyword along with the numbers of searches performed during the past month for those keywords.
For example, type in "search engine optimization" and you get this list:
Searches done in January 2006
Count Search Term
93753 engine optimization search
28373 company engine optimization search
19442 engine optimization search service
10353 engine firm optimization search
5650 engine optimization search specialist
5352 dsl engine optimization search
4757 affordable engine optimization search
4540 engine optimization search site web
3665 engine optimization search seo
3382 certification engine optimization search
3282 engine optimization ranking search
And so forth...
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Welcome to The Organic SEO, the all natural, all organic search engine optimization publication. Where do you want to be today?
While not specifically talking about search engine optimization, this survey of dentists that asks them if their dental practice website marketing is worth the expense is certainly relevant.
New free directory of Utah-based SEO firms launched by MWI.
MWI has launched two new directories, one featuring Boston search engine optimization firms and the other Boston web design firms.