While there are many authoritative sources out there for content related to search engine optimization, SEOmoz is something of an authority of authorities. A few months ago they started offering what they call “Premium Content” for $50 per month. Even though I had found SEOmoz to be a valuable resource in the past, I resisted signing up.
I wasn’t sure the content was really worth $50, at least not to me. Most of my clients have fairly simple needs that don’t require the latest and greatest info, just the basics, or so I thought. However, over the last few months I’ve come up against questions I couldn’t answer on my own, and so I’d go searching online to see if anyone had a similar experience. 75% of the time I did this, I would come up against a page of SEOmoz’s premium content, mostly in their knowledgebase, where they answer questions from users, like this one about optimal URL length.
After I ran into these pages 4-5 times in one month and due to my lack of a premium membership had to keep searching around to find the answer, I decided if it saved me an hour or two per month, it was probably worth $50, and I signed up.
And of course now that I’m signed up I find myself accessing the premium content more and more. If they don’t already have an answer to my question, I can ask the question and get the answer quickly.
Is it for everybody? Probably not. I wouldn’t recommend that a beginner sign up for it. There is plenty of information out there for beginners, and I don’t encourage people to pay for something until they’ve exhausted the resources they already have at hand. I would recommend beginners do as I do, and start paying for it once you start running into their content on a regular basis.
For SEO professionals I would heartily recommend you sign up right now and at least try it out.
Josh – I’m really glad you’re able to find value in premium and I hope the features we’re launching in January help to make it even more valuable for you. Of course, we’re always seeking suggestions, so don’t hesitate to get in touch if you’ve got good ideas!
Thanks for the kudos, Josh! If you have any recommendations on how we can improve our Premium offerings and continue to serve up valuable information for webmasters and marketers, please don’t hesitate to let us know. Thanks again!
Josh -
That was the clearest, best thought out process for the purchase of any business reference service I’ve seen yet. Thanks for the clarity and thorough process demonstration. Great to have you with us. I hope our new tools and services meet your growing needs.