SEO Industry

What’s the difference between lawyers, insurance salesmen, used-car salesmen, and search engine optimization professionals? No, it’s not a joke, it’s an honest question, and although we haven’t answered it yet, perhaps this section can contribute in some way towards finding out.

27
Mar

Does SEO Pick Up in a Down Economy?

I don’t know about you (please chime in), but since the beginning of the year my SEO firm’s business has been picking up. Maybe it’s just a fluke, but the same factors that make search engine optimization a good marketing tool in any economy make it especially good in a down economy. That is, SEO is relatively inexpensive compared…

05
Dec

If you use Web CEO, SpyFu, or SEOmoz’s Rank Checker then you are dishonest.

Warning: If you’re the type of person who would rather remain in ignorance because you think that makes you innocent of any crime because you don’t know if you’re committing one or not, then you probably won’t want to continue reading. Of course now that you’ve read this it’s too late.

Disclaimer: I’m not really calling you a liar, cheat,…

01
Dec

Ranking for Company Names – OrangeSoda’s Idea of SEO?

Disclaimer: The author of this post has a company that competes directly with OrangeSoda, so beware of competitive bias.

Update: Since posting this, it has come to my attention that there is no “About OrangeSoda” paragraph at the end of the press release, although there is one for REMAX, which might indicate that this press release wasn’t even issued by

21
Apr

Why Google Shouldn’t Discriminate Against Paid Links

Because it can’t accurately identify them. Frankly, I don’t have much against Google having something against paid links. It’s their search engine, they can do whatever they want with it. Of course I’d prefer they live and let live when it comes to paid links, for my own self-interest as someone who occasionally uses paid links as a way to…

17
Apr

The SEO Con Artists

A real description of an SEO firm on an SEO directory:

Full service 1-on-1 SEO marketing since 1996. Check out comprised month-to-month packages at SEOgame.com (Eg. $375 package will start out at 2,220 manual directories and 550 manual article directory submissions) Manual submission services will provide permanent 1-way links and include 3 project managers and 17 site submitters to get…

03
Jan

Utah SEO Specialist Salary Survey

I would assume that most search engine optimization professionals in Utah are earning somewhere between $60-80K. But that’s all it is, an assumption based on limited factual information. So, let’s all find out what we make, shall we? That way if you’re not making very much relative to other SEO types you can know to ask for a raise, and…

29
Nov

Is Utah SEO the New Utah Web Design?

I started my SEO firm in Utah in 1999. Except back then we weren’t an SEO firm, we were a web design firm, and we were at the tail end of the time when it was easy to start a web design firm, as we soon found out after the stock market crashed in March of 2000. With…

12
Nov

Who Are You Marketing to Anyway?

It’s funny how you can have a thought and then see it enacted in the larger world. The last few months I’ve been thinking about how the majority of SEO sites seem to market themselves towards other SEO professionals, rather than people buying SEO services, and I don’t know about you, but if I have to put my limited time…

05
Nov

Gooruze, a Social Network for Online Marketers

If you’re in the SEO business you may be interested in checking out Gooruze. It’s essentially a social networking site for online marketing types, such as myself.

25
Sep

SEO KISS

No, it’s not a new cover band of SEO professionals wearing makeup, it’s just my way of saying that getting results from search engine optimization doesn’t have to be that hard–keep it simple, stupid.

What I mean is that as I frequent SEO websites and read the SEO blogs I see a lot of very detailed discussions about the science…

10
Sep

Full-Service SEO vs. SEO Consulting

For those of you involved in the search engine optimization industry, how many of you offer your clients SEO services that are of a consulting or training nature, as opposed to full-service SEO?

17
Mar

Consumer Adoption of Search Engine Optimization

Have you read Crossing the Chasm or Inside the Tornado by Geoffrey Moore? Well, if you are hawking SEO services you should read them, and then think about how what they teach applies to the services you are providing, or rather to the customers to whom you are providing services.

But here’s the Cliff Notes version. It all…

23
Feb

The Best Internet Marketing Options?

There are several options for marketing your products or services on the internet, however it is sometimes difficult to tell which one will work best for your specific situation. All businesses are different and some marketing options would work better than others for your business; there is no one online marketing method that is best for everyone. Find out which…

31
Jan

Search Engine Relationships

Although you may have seen this before, if not it is a great resource. This flash piece show the relationships of search engines. If you have ever wondered which search engines get results from other search engines you can find out here.

05
Jan

Dishonest SEO Firms

Being in the SEO business we have had so many potential clients come to us with horror stories of their relationships with a previous SEO firm; in every case we have had to prove that we are ethical, honest, and worth it. What are your stories?

03
Jan

250+ SEO Blogs

Lee Odden over at Top Rank Marketing has put together a list of more than 250 SEO related blogs, and he was kind enough to include TheOrganicSEO.com. I guess that means we’ll be adding him to our SEO directory :) Oh wait, we already had. Man, I am so on top of things.

19
Dec

Are SEO Companies in Trouble?

I was just turned on to an article by DM News entitled Troubled times for SEO firms by Lee Odden at Top Rank Online Marketing. The article cites a report from MarketingSherpa that says, amongst other things, that revenue for SEO firms fell from 124% growth between 2004-2005 to just 6.7% between 2005-2006. It…

17
Aug

Directories for SEO

Here are some directories you can use to increase your SEO visibility.