Disclaimer: The author of this post has a company that competes directly with OrangeSoda, so beware of competitive bias.
Update: Since posting this, it has come to my attention that there is no “About OrangeSoda” paragraph at the end of the press release, although there is one for REMAX, which might indicate that this press release wasn’t even issued by…
An article titled How Search-Engine Rules Cause Sites to Go Missing came out today in the Wall Street Journal. It addresses the issue of changing a domain name for an established website, even as simple as changing from a .net domain to a .com domain.
It is not suprising that this report from Cornell strongly focuses around online marketing as part of any hotel or bed and breakfast organization’s overall strategic plan.