If you do a search for “301 redirect seo” you’ll find all sorts of how-to guides on how to create 301 redirects, the right way to create them, and you’ll learn a lot about the value they provide to the site you’re redirecting to. What I can’t find is what a 301 redirect does to the old site, or the domain that is being redirected. Does it lose all its PR? Is its value destroyed? Does it lose all its juice? Will it be hurt, but then return quickly? Or will it be like a spanking-new, shiny domain you just bought and requiring months and/or years to get it back to where it was?
You see, I’m in a bit of a unique situation. I’ve got Domain A, and my associate has Domain B. My associate owns the content on Domain A, but wants to move it to Domain B, and then he wants me to 301 redirect Domain A to Domain B. But just temporarily. After two months, I’ll remove the 301 redirect from Domain A and will do with it as I please. However, my interest in Domain A is primarily based on its current value, which is substantial, and I’m concerned that after two months of 301 redirecting it elsewhere that the value will have disappaited like so many programmers around the continental breakfast table at a conference once the muffins run out.
So, if anyone has the definitive answer to my question, I’d love to hear it. If not, I’ll probably take the risk just to find out what happens, and then report back here upon completion of the experiment.