10
Apr
09

What happens to the SEO value of a 301 redirected domain?

If you do a search for “301 redirect seo” you’ll find all sorts of how-to guides on how to create 301 redirects, the right way to create them, and you’ll learn a lot about the value they provide to the site you’re redirecting to. What I can’t find is what a 301 redirect does to the old site, or the domain that is being redirected. Does it lose all its PR? Is its value destroyed? Does it lose all its juice? Will it be hurt, but then return quickly? Or will it be like a spanking-new, shiny domain you just bought and requiring months and/or years to get it back to where it was?

You see, I’m in a bit of a unique situation. I’ve got Domain A, and my associate has Domain B. My associate owns the content on Domain A, but wants to move it to Domain B, and then he wants me to 301 redirect Domain A to Domain B. But just temporarily. After two months, I’ll remove the 301 redirect from Domain A and will do with it as I please. However, my interest in Domain A is primarily based on its current value, which is substantial, and I’m concerned that after two months of 301 redirecting it elsewhere that the value will have disappaited like so many programmers around the continental breakfast table at a conference once the muffins run out.

So, if anyone has the definitive answer to my question, I’d love to hear it. If not, I’ll probably take the risk just to find out what happens, and then report back here upon completion of the experiment.


5 Responses to “What happens to the SEO value of a 301 redirected domain?”


  1. 1 Web Design Lebanon Apr 17th, 2009 at 10:48 am

    use a 302 Redirect which means a temporary redirect.
    if u use a 301 redirect u will loose everything to your associate specially ur PR.

    Regards,

  2. 2 Joshua Steimle Apr 17th, 2009 at 11:08 am

    Let’s assume a 302 redirect is not an option, since my associate wants the benefits of a 301 redirect, which he wouldn’t get from a 302.

  3. 3 Dofollow list Aug 2nd, 2009 at 3:30 pm

    Since you keep the backlinks the to old website, after a while you’ll get your pagerank back to it. how much time is hard to predict. 6 months is reasonable, but could be more or less.

  4. 4 Wine of Month Club Aug 18th, 2009 at 1:11 pm

    Great, just great I find this blog post about 1 week after my 301 redirect. Lost PR value isn’t really important to us now, but those 600 links would sure be nice at some point!

  5. 5 Søkemotoroptimalisering Aug 30th, 2010 at 5:00 am

    301 redirect will forward the PR of that particular page (Page PR), but there is no guarantee that the PR will continue to be what it was on the new site, as it will depend on several other factors – as how the new page is optimized and so on.

    The original page will after a 301 redirect be deleted in the index, as the search engine doesn’t want duplicated pages – and with that the PR is gone! If this was not the case there should be no problem to replicate good PR pages, an mass….

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