14 Dec 2007 at 18:03 by Joshua J. Steimle
A lot of clients ask me whether I can point them to industry statistics showing what their conversion rate should be when using Google AdWords. Although it's perfectly understandable that a company would want to know how their conversion rate compares to their competitor's, this data is virtually impossible to get, and even if you could, it would be almost completely meaningless.
Unless...
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29 Dec 2006 at 15:26 by Eric Morgan
PPC stands for Pay Per Click. It is a form of internet marketing. Although it is usually search engine based it is entirely different from SEO.
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29 Dec 2006 at 08:27 by Joshua J. Steimle
If you've found this post because you were searching for "drawbacks of sem" then I assume you want to know what the drawbacks of SEM are compared to the benefits of SEO. If I'm mistaken in that assumption please leave a comment so I can more accurately answer your question. I've also written a companion piece to this on the drawbacks of SEO so you may be interested in checking that out as well.
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