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	<title>Comments on: What is PPC?</title>
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		<title>By: Steve Goodyear</title>
		<link>http://www.theorganicseo.com/pay-per-click/what-is-ppc.html/comment-page-1#comment-768</link>
		<dc:creator>Steve Goodyear</dc:creator>
		<pubDate>Tue, 08 Sep 2009 18:42:53 +0000</pubDate>
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		<description>If you are going to use PPC then it is best to use SEO first. If you have correctly optimised your website and started to get some organic search engine traffic before starting a PPC campaign then you will gain a better quality score from Google. The better the quality score that you gain then the lower your PPC costs will be in comparison to your competition who have not invested as much time as you on their SEO.</description>
		<content:encoded><![CDATA[<p>If you are going to use PPC then it is best to use SEO first. If you have correctly optimised your website and started to get some organic search engine traffic before starting a PPC campaign then you will gain a better quality score from Google. The better the quality score that you gain then the lower your PPC costs will be in comparison to your competition who have not invested as much time as you on their SEO.</p>
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		<title>By: Christer Edwards</title>
		<link>http://www.theorganicseo.com/pay-per-click/what-is-ppc.html/comment-page-1#comment-23</link>
		<dc:creator>Christer Edwards</dc:creator>
		<pubDate>Sun, 31 Dec 2006 00:47:13 +0000</pubDate>
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		<description>I generally stay away from using PPC due to the rising costs involved.  You can find similar (even better) results from targeted SEO instead of a PPC campaign.

A good resource to see what advertisers might expect to pay for keyword phrases can be found at: &lt;a href=&quot;http://pixelfast.com/overture&quot; rel=&quot;nofollow&quot;&gt;http://pixelfast.com/overture&lt;/a&gt;
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		<content:encoded><![CDATA[<p>I generally stay away from using PPC due to the rising costs involved.  You can find similar (even better) results from targeted SEO instead of a PPC campaign.</p>
<p>A good resource to see what advertisers might expect to pay for keyword phrases can be found at: <a href="http://pixelfast.com/overture">http://pixelfast.com/overture</a></p>
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