PPC in the news on NPR. A decent piece on the basics of using Google Adwords. Hopefully this will drive more and more advertisers to PPC and SEO. Maybe this is why some SEOs are seeing the growth of their businesses while traditional advertisers are hurting?
Pay Per Click
What does pay per click have to do with search engine optimization? While not directly related, they’re close cousins in that they compete for clicks and SEO and PPC can help each other out in a lot of ways.
A lot of clients ask me whether I can point them to industry statistics showing what their conversion rate should be when using Google AdWords. Although it’s perfectly understandable that a company would want to know how their conversion rate compares to their competitor’s, this data is virtually impossible to get, and even if you could, it would be almost…
29
Dec
What is PPC?
PPC stands for Pay Per Click. It is a form of internet marketing. Although it is usually search engine based it is entirely different from SEO.
29
Dec
Drawbacks of SEM
If you’ve found this post because you were searching for “drawbacks of sem” then I assume you want to know what the drawbacks of SEM are compared to the benefits of SEO. If I’m mistaken in that assumption please leave a comment so I can more accurately answer your question. I’ve also written a companion piece to this on the…
