While not specifically talking about search engine optimization, this survey of dentists that asks them if their dental practice website marketing is worth the expense is certainly relevant.
It certainly would have been interesting to know how many dentists are using SEO and whether or not those who are using it are more or less satisfied than others.
The guy who runs/owns the site — while very knowledgable about dental marketing, often uses — IMO — cheap link bait tactics to attract dentists to his service.
As for myself — on the other hand — I’m more than willing to extol the many benefits of SEO to dental websites and the practices they represent.
While the dentist is well advised not to rely upon any single form of advertising, optimizing and postioning their site in the search engines using SEO, dollar for dollar, offers the most bang for their buck.
John Barremore, SEO
http://www.thevisibledentist.com