PPC in the news on NPR. A decent piece on the basics of using Google Adwords. Hopefully this will drive more and more advertisers to PPC and SEO. Maybe this is why some SEOs are seeing the growth of their businesses while traditional advertisers are hurting?
Let’s face it–for most people search engine optimization is all about Google. Sure, Yahoo! and MSN are second and third, but they’re barely visible in Google’s rear view mirror when it comes to market share. In this section we’ll report Google news and help you keep up with the changes to Google that affect SEO.
An article titled How Search-Engine Rules Cause Sites to Go Missing came out today in the Wall Street Journal. It addresses the issue of changing a domain name for an established website, even as simple as changing from a .net domain to a .com domain.
Google has discontinued its API, read more here.
Several days ago Google decided to discontinue its API, they do not appear to want to completely remove it, however they are no longer supporting it or developing it. Read more from an insider source here.
Google has launched a microsite dubbed Conversion University. The site’s description reads “Learn about marketing and content optimization and read web analytics tips from industry experts at Conversion University, the Google Analytics companion site.”
