Here is an excerpt from the report:

"The internet offers a more direct way to interact with would-be guests and to gain reservations, but it also has pitfalls-the most common being that the inn can be lost in the huge volume of websites."

"Thus, an innkeeper may wish to create a website with keywords that search engines will notice in conjunction with queries about lodging in the area. A well-designed website is essential, and it must include a way for the guest to make a request for rates and availability. That request may be in the form of a web-based booking engine or an email link. Innkeepers can use email to send messages about upcoming promotions to a list of previous guests or those who have inquired about the inn-or purchase a third-party list for this purpose. A most important issue relating to email is to avoid being seen as a spammer. Moreover, the innkeeper must be in a position to respond to guests' email requests in a prompt and personal manner."

Read more about this Cornell Bed and Breakfast Marketing Report