Google has launched a microsite dubbed Conversion University. The site’s description reads “Learn about marketing and content optimization and read web analytics tips from industry experts at Conversion University, the Google Analytics companion site.”
The site is a rich resource for learning about the basics of search engine optimization relative to Google. Categories of resources include driving traffic, converting visitors, and tracking and testing.
Some of the specific resources that caught my eye include Monetizing Non-Ecommerce Sites, Five Objectives of Website Copy, and Design Your Website for Increased ROI.
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