What about 'Meta Keywords?'

8 May 2006 at 16:13 by Eric Morgan

Do you wonder what meta-keyword tags are? If you want to find out or you are an SEO professional looking for a situation that is all too common read on.

One of the biggest obstacles to working in the SEO business if you are ethical is helping clients to understand what is really involved in the process of search engine optimization. I have heard way too many times clients call up and say something like "I need to have my meta keywords updated, can you do this?"

I go on to explain that six to ten years ago all that was involved in the process of SEO was changing this line of code on your webpage(s) but now it is more complex than that and actually that is something that is almost worthless now as far as search engines are concerned. The potential client will either undertand this 100% or totally disagree with it; it seems like there is never an 'in-between' reaction.

I sometimes wonder if several SEO companies out there feed their potential clients with this non-sense or if it is simply an old technology era finally catching up to those are not intricately involved with the internet marketing process?

So if you are reading this and are wondering about your 'meta-keywords' just realize that there are hundreds of factors involving the process of SEO including headings, titles, links, content, and much more; however the 'meta-keyword' tag is almost on the bottom of the list as far as value. Your keyword list is one of the most important, but that is a discussion for another day.

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Comments

Most search engines only use the keyword phrase in the title and body text of the page.

Keyword tags are a bit outdated. You may want to read Google Webmaster Guidelines and others for details.

Posted by: Chris at March 23, 2007 03:56 AM

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