Organic SEO - For Beginners
8 Nov 2007 at 12:48 by Joshua J. Steimle
A lot of what SEO is all about is the content on your website. When I say "content" I mean HTML text that can be selected with the mouse cursor. Graphics and Flash are not content in a strict sense, although that isn't to say you can't do things with either that can help with SEO efforts. But content is what is indexed by search engines, and so creating lots of content, organizing that content, and creating that content in the right way is a large part of SEO.
If you're just starting out, this post will serve as an introduction to the basics of creating content in ways that are SEO friendly. If you want to dig a little deeper into the theories behind content and SEO, read Good, Better, Best--Writing Content for Search Engine Optimization.
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30 Oct 2007 at 10:20 by Joshua J. Steimle
The word "sitemap" has typically been used to describe a page on your website that has links to all the other pages on your site in one place, arranged in a hierarchical structure, like this. The sitemaps we talk about in this post are similar, in a sense, and yet completely different.
Both Google and Yahoo! allow you to upload an XML file, called a sitemap or sitemap file, that tells the search engines key information about your website. The benefit to you is that your site's pages get indexed more quickly and completely than they might otherwise. Yes, some experts say to use the sitemap feature with caution, but you're just a beginner, so carry on. Oh, and if you don't know what "XML" stands for, just ignore it. The important thing to understand is that for the purposes of this post, the "sitemap" is a specific file on your site.
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16 Oct 2007 at 09:46 by Joshua J. Steimle
If you're just starting out and trying to learn SEO basics then you might see a lot of low-end search engine optimization companies claiming to be able to submit your website to "200+ freakin' search engines!!!!!!!$#$%!!!!" Don't hire any of these companies. The fact they're saying this proves they don't know what they're doing.
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6 Oct 2007 at 22:03 by Joshua J. Steimle
You're just starting out and have almost no idea what search engine optimization is. All you know is you have a website and you need it to come up in Google for some keywords so you can make some scrilla. You're going to need some help, and one of the areas you'll need to learn about is SEO tools.
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1 Oct 2007 at 19:43 by Joshua J. Steimle
What is SEO? That's easy, it's an acronym for search engine optimization. Explaining what search engine optimization is will take slightly more time. Bear in mind this is for people who don't have a clue, so if you already know anything about SEO, this post is not for you. For those of you who aren't sure what a search engine and are wondering how one is optimized, read on.
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1 Oct 2007 at 08:00 by Joshua J. Steimle
Incoming links, also call backlinks, inbound links, or “links from other sites”, are one of the primary means by which Google ranks websites. There are four ways in which incoming links can affect your website:
1. First of all, Google assumes the more incoming links a website has, the more important it is and therefore it should get ranked higher.
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20 Sep 2007 at 12:03 by Joshua J. Steimle
When beginning to start your search engine optimization efforts you run into a problem right off the bat--since you can't get a #1 ranking for every single keyword on your list, which keywords should you focus on? Here is a very simple matrix for helping you prioritize.
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17 Jul 2007 at 09:03 by Joshua J. Steimle
Review of Hiring an SEO Consultant at Entrepreneur.com. Don't outsource your search engine optimization without asking these 10 questions.
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23 Feb 2007 at 12:57 by Eric Morgan
There are several options for marketing your products or services on the internet, however it is sometimes difficult to tell which one will work best for your specific situation. All businesses are different and some marketing options would work better than others for your business; there is no one online marketing method that is best for everyone. Find out which options would work best for your business.
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16 Dec 2006 at 11:15 by Joshua J. Steimle
You've got two firms pitching you on their SEO services. One costs thousands of dollars per month, the other hundreds. There is a temptation to think "Well, I'll try the cheaper SEO services and see if it works out. If it does, I've saved a lot of money. If it doesn't, then maybe I'll go back to the other one."
The trap here is that affordable SEO services have a very low chance of being effective. Someone who tells you they can provide full-service SEO for your site for less than $500 per month is either inexperienced, giving you a super deal, or misinforming you about what they can achieve. Or they could just be straight out lying to you. I wouldn't count on it being a super deal unless the person providing the SEO services to you is a family member or a buddy.
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7 Dec 2006 at 12:03 by Eric Morgan
When you or someone else manages a SEO campaign for your website do you implement the human factor into your campaign? If not you sould, find out why here.
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15 Nov 2006 at 12:07 by Eric Morgan
Managing a website with several outgoing links can be a daunting task. Also, do dead links affect SEO? Find answers here.
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29 Aug 2006 at 15:29 by Eric Morgan
Which option is better? A full-service SEO package or a SEO consulting or advice package? Find out the advantages and disadvantages of these two types of services.
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9 Aug 2006 at 07:51 by Eric Morgan
SEO has been a word with a very dynamic definition over the last few years, almost an opinion with no set idea behind it. However in my view there is a big divider that is beginning to emerge, which side are you on?
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13 Jul 2006 at 09:25 by Eric Morgan
Have you heard of organic seo but do not know what it is? Find the answer here.
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7 Jul 2006 at 15:58 by Eric Morgan
Have a hard time developing headlines for adwords, webpages, press releases, and other online copywriting items? Here are a few tips to make sure your headline clenches your reader's attention.
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14 Jun 2006 at 08:49 by Eric Morgan
Are you new to SEO and want to do-it-yourself but don't know how to get started? Find two options for doing SEO yourself here.
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18 May 2006 at 12:11 by Eric Morgan
Here is a partial list of several factors that can affect SEO campaigns; this is not a comprehensive list, but more of a list to convince many that it is more than just adding a few words to your website. (these are not in any particular order)
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11 May 2006 at 07:51 by Eric Morgan
Here are 5 simple SEO and internet marketing tips everyone can implement...
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8 May 2006 at 16:13 by Eric Morgan
Do you wonder what meta-keyword tags are? If you want to find out or you are an SEO professional looking for a situation that is all too common read on.
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5 May 2006 at 12:03 by Eric Morgan
You have heard the words - SEO - SEM - PPC; you know they are related to internet marketing but what do they mean and how are they different?
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