Here is an example of a marketing email we sent out a year ago that has numerous issues, which is why it failed. It would probably do even worse today. Take a look and feel free to post comments about why it sucks.
It looks like you have several PR clients in [state]? I am proposing a partnership where you could monopolize on some of your client’s needs when otherwise you would simply tell them you ‘don’t know’.
We are a web design and internet marketing firm that specializes in search engine optimization. We have found partnering with PR firms has been very successful in the past for the PR firm and us. You may have clients that ask about professional web design or internet marketing services. From now on if you refer them you can choose between a referral fee of $500 per client, 10% of all recurring revenue, or $1,000 credit of internet marketing services for your own website.
We provide professional internet marketing services such as SEO, Pay-per-click, banner ads, link building campaigns, and more. We also have a very successful retention rate. We have only had one client stop services so far and that was because they were receiving too many leads from their website.
Getting the word out is fairly easy, we can provide you with some articles on internet marketing or how web design can improve conversion rates that you can distribute via a newsletter, email, or other forms of communication you have with your clients.
If you are interested I would be more than happy to answer any questions you may have or send you some references. Feel free to contact me via email or 801-495-4402.
It seems that your offer is quite good and it really catches up my attention. I like your idea about the large amount of payment that could be paid for as a referral fee for every client. I’m very interested about it because my job falls in this line.
I also agree with what you say that getting the world out is just very easy especially if you do have a talent and knowledge in this field. Nowadays, almost all the companies and business firms are using this kind of technique to widen their services offered and of course to enhance their income. I could say that it could be a great opportunity for those who inclined in this kind of area for it could be very easy to earn money.
It would be a great honor for me if I belong in your company. I will just send you an email to give you all the necessary information. Thank you for the information you have given here in the website.
As I read over the e-mail letter, the offer is really good.But the problem maybe is that the offer can be a too good to be true for them, or it appeals like you really want the clients to accept the services or offer which most people don’t like. Anyway, the overall offer is real good, especially for business minded people but I bet most people or the norms won’t click into it. I found this very helpful marketing strategies and coaching that will tell you of tricks and you’ll know some mistakes we unconsciously make.
Especially liked the blog post, write some more.