Author Archive for emorgan

17
May

Three Article Distribution Services Tested – 22 Day Results

Article distribution is one method of gaining links to your website. Although it is not near as effective as it was in the past it can still be worth the time. One of the most difficult aspects of using articles for SEO is getting the articles distributed on the right websites. We tested 3 different services, you can see the…

23
Mar

Buying Text Links – Good or Bad?

I am sure anyone involved with SEO has either bought text links or has at least considered doing it before. There are many methods of buying links online and some methods are more safe than others. Find out how to buy links safely and which methods to stay away from.

13
Mar

Wall Street Journal SEO & Domains Article

An article titled How Search-Engine Rules Cause Sites to Go Missing came out today in the Wall Street Journal. It addresses the issue of changing a domain name for an established website, even as simple as changing from a .net domain to a .com domain.

23
Feb

The Best Internet Marketing Options?

There are several options for marketing your products or services on the internet, however it is sometimes difficult to tell which one will work best for your specific situation. All businesses are different and some marketing options would work better than others for your business; there is no one online marketing method that is best for everyone. Find out which…

31
Jan

Search Engine Relationships

Although you may have seen this before, if not it is a great resource. This flash piece show the relationships of search engines. If you have ever wondered which search engines get results from other search engines you can find out here.

23
Jan

2007 Predictions for Online Marketing

Read about 2007 predictions of the online marketing industry from Jim Hedger, the senior editor at SiteProNews.

19
Jan

Bad Email Marketing Example

Here is an example of a marketing email we sent out a year ago that has numerous issues, which is why it failed. It would probably do even worse today. Take a look and feel free to post comments about why it sucks.

10
Jan

Marketing Wisdom for 2007 – Free Download

A 60 page PDF document that lists real advice from real people with real examples of marketing tips for the previous year. There are 100+ ‘what I learned in marketing this year’ comments from marketing professionals; a highly recommended read for anyone in the marketing industry.

You can download the marketing tips report yourself… enjoy.

05
Jan

Dishonest SEO Firms

Being in the SEO business we have had so many potential clients come to us with horror stories of their relationships with a previous SEO firm; in every case we have had to prove that we are ethical, honest, and worth it. What are your stories?

29
Dec

What is PPC?

PPC stands for Pay Per Click. It is a form of internet marketing. Although it is usually search engine based it is entirely different from SEO.

21
Dec

Google’s API Discontinued?

Google has discontinued its API, read more here.
Several days ago Google decided to discontinue its API, they do not appear to want to completely remove it, however they are no longer supporting it or developing it. Read more from an insider source here.

07
Dec

The Human Factor – the Dark Side of SEO

When you or someone else manages a SEO campaign for your website do you implement the human factor into your campaign? If not you sould, find out why here.

21
Nov

Google Wants To Read Your Spam

Google has a new popup in their web based email asking if they can look at your spam.

15
Nov

Dead Links On Your Website?

Managing a website with several outgoing links can be a daunting task. Also, do dead links affect SEO? Find answers here.

30
Oct

How Web Design Can Increase Profits

An article by a friend of mine, Rob Zawrotny, about how web design can increase online profits.
Millions of websites blanket the internet. Web designers have the unenviable task of making their site stand out amongst the potentially thousands of other sites with similar content. Regardless of purpose, content, or design, the goal of a website is to get…

28
Sep

Meta Keyword Tags – DEAD

This is somewhat of a debate in the SEO realm, here is where I stand, feel free to post comments.

19
Sep

E-commerce and SEO

Having an E-commerce website leads to additional SEO challenges. Here are a few tips to make the most of an E-commerce website.
Almost all E-commerce websites are database driven, which provides some challenges for SEO. You may have repeated content, difficulty providing unique title and meta tags, or trouble structuring useful urls.

1. Remove repeated content if possible: Having…

29
Aug

Full Service SEO vs. SEO Consulting

Which option is better? A full-service SEO package or a SEO consulting or advice package? Find out the advantages and disadvantages of these two types of services.

17
Aug

Directories for SEO

Here are some directories you can use to increase your SEO visibility.

11
Aug

SES Convention in San Jose Over

The San Jose Search Engine Strategies convention is over now. It took place in San Jose, California.

10
Aug

Yahoo is Catching Up to Google’s Sitemap Tool

Yahoo has recently posted more details about their “Site Explorer” tool which heavily resembles Google’s “Sitemaps” Tool. They have added new features.
Some of the new features that will be implemented on Yahoo’s Site Explorer include the following:

1. More information about sites you own, including:
a. Last Crawled Date and Language for your Site URLs
b.…

10
Aug

Cornell Releases Hospitality Marketing Report

It is not suprising that this report from Cornell strongly focuses around online marketing as part of any hotel or bed and breakfast organization’s overall strategic plan.

09
Aug

New AOL Keyword Search Tools

AOL recently released a database of AOL users searches and results of keyword searches. A few out there have made some tools you can use to mine the data to see what people were searching for.

09
Aug

Two Definitions of SEO

SEO has been a word with a very dynamic definition over the last few years, almost an opinion with no set idea behind it. However in my view there is a big divider that is beginning to emerge, which side are you on?

13
Jul

What is Organic SEO?

Have you heard of organic seo but do not know what it is? Find the answer here.

07
Jul

Creating Headline Clenchers

Have a hard time developing headlines for adwords, webpages, press releases, and other online copywriting items? Here are a few tips to make sure your headline clenches your reader’s attention.

29
Jun

Does Your Website Lack Luster? Get Advice To Make It Shine!

Does your website not live up to its fullest potential? Does it not deliver the leads or sales that you originally hoped for? Does it give an inaccurate representation of poor professionalism? Is it such a pain to update that you have almost given up on it?

22
Jun

Avoiding Scripting Languages for SEO

If possible try to avoid scripting languages on your website for SEO purposes.

20
Jun

Affordable SEO Reports

Do you want to do SEO yourself but need some help? MWI can give you customized & affordable SEO reports for your website on a monthly basis to guide you in the right direction while saving you a ton of money compared to a typical full-service SEO package.

19
Jun

Creating a Technorati Profile

One way to gain a little more exposure to your blog is to submit it to blog directories. I am going to submit to Technorati today.
I just submitted to the Technorati blog directory. I have also submitted to a few others. This is a good way to market your blog so others can find it. I am curious…

15
Jun

Search Engine Optimization Searches

Here is a list of how many times people searched for ‘search engine optimization’ related keyword phrases last month according to Overture. If you want a list of keywords for your website we would be happy to get you one…

14
Jun

Do-It-Yourself SEO Options

Are you new to SEO and want to do-it-yourself but don’t know how to get started? Find two options for doing SEO yourself here.

12
Jun

Use Title Tags Properly

Learn how to use title tags effectively for your website visitors and SEO.
Title tags are one of the most important on-page factors when considering search engine optimization; however they are used ineffictively in most cases. Here are some guidelines to use title tags in your greatest advantage:

1. Make sure all your title tags are not the exact…

07
Jun

Link Popularity & Search Engines

What is link popularity and what does it mean in terms of SEO?

27
May

The MSN Search Engine Shows Results First

The MSN search engine will usually pick up changes on your website before Google or Yahoo; see how this can help you in your SEO process.
In general MSN will always show results for edit to your webpage for SEO purposes first. This does not mean that MSN actually indexes your site before Yahoo or Google, in my research…

24
May

Sample SEO Proposal

If you work at an SEO firm or are in the process of starting an SEO company here is a fictional search engine optimization and web design proposal for a construction company that might aid you as you create your own pitch or proposal for a client.

24
May

Sample SEO Suggestion Proposal

If you run an SEO company here is a fictional sample of a search engine optimization proposal letter you can send to a webmaster, which differs from the type of proposal you might send to a non-technical potential client. This fictional proposal is for a ski website.

24
May

MSN Search Engine & DMOZ for SEO

Have you ever got frustrated because Google or Yahoo used a description from DMOZ or the Yahoo directory for your website when it is displayed in search engine results? Here is MSN’s answer to that:

23
May

How Does a Search Engine View your Website?

Do you ever wonder what Google or Yahoo see on your website? This is a simple tool will help you find the answer.

18
May

SEO Basic Factors List

Here is a partial list of several factors that can affect SEO campaigns; this is not a comprehensive list, but more of a list to convince many that it is more than just adding a few words to your website. (these are not in any particular order)

16
May

Google Sitemaps

Google sitemaps can help with SEO efforts as well as give you some insight as to how Google views your website.

12
May

Google Adwords Certification Test

I took the Google Certification Test today, It was not as difficult as I had expected.

12
May

Overture Keyword Tool

Ever wonder what people are searching for on the internet? Here is one tool that can help you find out.

11
May

5 Simple SEO & Internet Marketing Tips

Here are 5 simple SEO and internet marketing tips everyone can implement…

08
May

What about ‘Meta Keywords?’

Do you wonder what meta-keyword tags are? If you want to find out or you are an SEO professional looking for a situation that is all too common read on.

05
May

What is the Difference Betwen SEO and SEM?

You have heard the words – SEO – SEM – PPC; you know they are related to internet marketing but what do they mean and how are they different?