It's one thing to understand why building links is important, and quite another to figure out how to do it effectively. I've found there are three primary ways to build links:
1. Create your own links
2. Recruit links
3. Buy links
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Incoming links, also call backlinks, inbound links, or “links from other sites”, are one of the primary means by which Google (and many other search engines) ranks websites. There are four ways in which incoming links can affect your website. If you're not interested in why linkbuilding is important but rather how to build links then take a gander here.
1. Link Quantity. First of all, Google assumes the more incoming links a website has, the more important it is and therefore it should get ranked higher.
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I started my SEO firm in Utah in 1999. Except back then we weren't an SEO firm, we were a web design firm, and we were at the tail end of the time when it was easy to start a web design firm, as we soon found out after the stock market crashed in March of 2000. With SEO we were slightly ahead of the curve in that we got into it several years ago, and only now in 2007 has the market started to become saturated.
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Do you blog for business? Heck, that doesn't even matter. Do you want people to visit your blog, whether it's for business or it's personal? Then here's a simple tip that might seem obvious, but which the majority of bloggers ignore. Use keywords to title your blog posts. Here's how...
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It's funny how you can have a thought and then see it enacted in the larger world. The last few months I've been thinking about how the majority of SEO sites seem to market themselves towards other SEO professionals, rather than people buying SEO services, and I don't know about you, but if I have to put my limited time somewhere, I'm going to invest it in picking up new customers rather than new friends, although if I can do both, so much the better.
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A lot of what SEO is all about is the content on your website. When I say "content" I mean HTML text that can be selected with the mouse cursor. Graphics and Flash are not content in a strict sense, although that isn't to say you can't do things with either that can help with SEO efforts. But content is what is indexed by search engines, and so creating lots of content, organizing that content, and creating that content in the right way is a large part of SEO.
If you're just starting out, this post will serve as an introduction to the basics of creating content in ways that are SEO friendly. If you want to dig a little deeper into the theories behind content and SEO, read Good, Better, Best--Writing Content for Search Engine Optimization.
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If you're in the SEO business you may be interested in checking out Gooruze. It's essentially a social networking site for online marketing types, such as myself.
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Welcome to The Organic SEO, the all natural, all organic search engine optimization publication. Where do you want to be today?
While not specifically talking about search engine optimization, this survey of dentists that asks them if their dental practice website marketing is worth the expense is certainly relevant.
New free directory of Utah-based SEO firms launched by MWI.
MWI has launched two new directories, one featuring Boston search engine optimization firms and the other Boston web design firms.